The Brief
For the inaugural Africa Defence Industries Conference, held in 2024 as part of the 60th anniversary celebrations of the Defence Industries Corporation of Nigeria (DICON), Kryterion, the event organiser, commissioned Blanks for Brands to produce more than 200 branded T-shirts.
The objective was simple: create event merchandise that looked and felt worthy of a major international conference.
Making the Brand Stand Out
We produced the T-shirts in black with contrasting ash-coloured 3D screen prints.
The centrepiece was DICON's new logo, rendered in our signature 3D screen-printing technique. The dimensional texture brought the intricate details of the logo to life and gave the shirts a distinctive premium appearance.
Rather than producing a single standard T-shirt, we used a selection of garments—all in black—to cater to different preferences and create a richer collection:
- Bella+Canvas 3001CVC
- Bella+Canvas 3005
- Bella+Canvas 3501 long sleeve
- Gildan 5000
More Than Event Merchandise
The finished T-shirts quickly became highly sought-after at the conference, attracting interest from both Nigerian and international attendees.
That was an important measure of success: the merchandise was not simply something participants received because they attended the event. It was something they actually wanted to wear.
The Result
The project demonstrated how thoughtful garment selection and high-quality printing can transform ordinary event merchandise into a desirable brand experience.
When people want to wear the merchandise, the brand travels with them.